Grand Prix International PCL announces its readiness in organizing the 44th Bangkok International Motor Show, which will be held under the concept of “Colorful Experience”, affirming the greatness as the leader of automotive shows in Thailand.
For this year's show, the organizers shared that there will be over 40 brands of car and motorcycle companies that will occupy the total exhibition space of over 170,960 square meters at Challenger 1 – 3, Muang Thong Thani Center. For Grand Prix International, this signifies that the automotive industry has renewed confidence post-pandemic. It also reiterates the importance of the annual motor show and its status as the leader of automotive exhibitions in Southeast Asia.
“This year’s show is held under the concept of “Colorful Experience” to reflect a variety of experiences through the endless development of automotive technology, especially the coming of electric vehicles that are about to bring a new way of traveling in the new era to everyone. Bangkok International Motor Show is still an automotive show where car and motorcycle dealers, manufacturers, and part manufacturers in the automotive industry bring their products and technologies to participate in the event for a long time,” said Dr. Prachin Eamlumnow, CEO of Grand Prix International PCL and Chairman of the 44th Bangkok International Motor Show.
Participating auto brands at this year's BIMS are the following: Ford, BMW, Mini, Mercedes-Benz, Great Wall Motors, Rolls-Royce, Aston Martin, Maserati, Peugeot, Jeep, Toyota, Lexus, BYD, MG, Mazda, Suzuki, Isuzu, Hyundai, Hyundai Bus & Truck, Audi, Honda, Mitsubishi Motors, Nissan, NETA, Volvo, Porsche, Bentley, Kia, and Subaru.
Jaturont Komolmis, COO of Grand Prix International PCL and Vice Chairman of the 44th BIMS, shared that their target this year is to grow 15 to 20 percent in both the number of visitors and total number booking of cars. They believe that since restrictions have eased and the fact that the nation is on its way to a full recovery, combined with the emergence of EVs, they are confident that they will be able to grow their figures.
“Our target this year is to grow 15-20 percent in both the number of visitors and the total booking number of cars and motorcycles. We believe in our target because of various positive factors such as the relaxation of COVID-19 measures, as well as the economic trend of the nation that has started to recover, and the emergence of EVs for both cars and motorcycles in the market. So, we are confident that the show will definitely grow this year,” added Komolmis.
The 2023 Bangkok International Motor Show will be open to visitors from March 22 to April 2, 2023, at the Impact Muang Thong Thani.