GAC Motor now part of Astara Philippines group
Astara Philippines continues to make waves in the local automotive industry. After relaunching Peugeot earlier this year, the Spanish-based company recently announced that they have acquired another brand in its portfolio, GAC Motor.
The partnership with GAC Motor positions Astara Philippines as a key player in the local automotive sector with two global auto brands under its belt since launching Peugeot in January this year. To mark the momentous occasion, Astara Philippines Managing Director Raoul Picello and Chief Financial Officer Adolfo Careaga joined GAC Motor’s seven dealer partners in a contract signing ceremony, reaffirming the commitment of both Astara Philippines and GAC Motor dealers.
“We are truly honored to continue GAC Motor’s journey as their new partner in the Philippines. With Astara’s global strength and track record in car distribution and mobility services, we are confident that we can take GAC Motor to greater heights as we have done in Latin America,” said Picello.
For Zeng Hebin, General Manager of GAC Motor, he shared that the brand's market share in the Philippines will increase rapidly under Astara's distributorship.
“The Philippine market is an important one with great potential. At present, a lot of Chinese brands have achieved annual sales of more than 10,000 vehicles. It is believed that with the full cooperation of GAC and Astara, GAC Motor's market share in the Philippines will increase rapidly, becoming the travel choice of more and more Filipino consumers and bringing the high-quality and high-tech driving experience to more Filipino families,” added Zeng.
To further expand GAC Motor's presence, the company is looking to open more dealerships and service facilities in the country.
“Soon, we will announce six new dealer locations opening in key cities as part of our plan to grow the dealer network and reach more customers. Expanding our dealer footprint is a key element to making GAC Motor a top contender amongst mainstream auto brands,” shared Picello.