From February 22 to 24, AC Automotive will showcase the ingenuity and creativity of Filipino modern artist Ian Carlo Jaucian at the Art Fair Philippines 2019: The Best in Philippine Contemporary Art held at The Link in Makati City.
The automotive group will highlight Jaucian’s unique work of turning a car wheel into a gramophone concept. The gramophone is said to bridge the gap between ‘harmonious visual design and cyclic music through the language of numbers’.
Called ‘Car Keys’, Jaucian’s work uses an infrared proximity sensor to measure topographical differences on the outer surface of the rim as it is spun. The measured values are then processed by a microcontroller unit programmed to map the data into ASCII numbers, which are then used to override the keyboard of a connected computer. From there, key presses are interpreted into digital music.
Sounds very technical but AC automotive says that this so-called ‘data art’ or ‘digital melody’ infuses mathematics and technology with human emotions as evoked by musical stimuli. More so, Jaucian’s ‘Car Keys’ can illustrate how passion can drive automobile engineering and design to create unexpected and amazing outcomes.
AC Automotive's entry in this year's Art Fair Philippines reflects Filipino creativity and artistry, and those outcomes in the company's nearly 30-year industry experience.
Art Fair Philippines, now on its 6th year, is the premier platform for exhibiting and selling the best in modern and contemporary Philippine visual art, making it accessible to enthusiasts and to those who want to discover one of Southeast Asia’s most exciting art landscapes.
AC Automotive is a member of the country's oldest business house, Ayala, under its industrial technology arm AC Industrials. It currently operates the national distributors for the Volkswagen, Kia, and KTM brands, as well as the largest dealership networks for both the Honda and Isuzu brands. Across all brands, it manages a total network of 92 dealerships, 27 of which are owned by AC Automotive itself.
For more information about the AC Automotive companies, log on to hondamakati.com, isuzuautodealer.com.ph, volkswagen.com.ph, ktm.ph and kia.com.