Nissan Philippines and Department of Tourism want to ignite traveling spirit of the Filipino

The Department of Tourism (DOT) and Nissan Philippines Inc (NPI) recently forged their partnership anew by way of a Memorandum of Agreement (MOA) to implement a program called "Drive Pinas".

The Drive Pinas initiative is the product of a long-standing relationship between Nissan and DOT under a unified vision to promote local tourism and showcase scenic tourist spots across the country. With the utilization of Nissan vehicles through driveable journeys, Drive Pinas aims to make traveling a more exciting, inclusive, and sustainable experience for both locals and tourists alike.

Representing Tourism Secretary Christina Garcia Frasco at the MOA signing event held at Okada Manila, DOT Undersecretary Myra Paz-Abubakar expressed gratitude to Nissan Philippines for their unwavering partnership and commitment towards attaining the shared goal of showcasing the breathtaking beauty of the Philippines to the world.

“Our nation is brimming with hidden gems, places that have yet to be fully explored and experienced. Drive Pinas will shine a spotlight on these extraordinary locations, enabling travelers to uncover their magic, immerse themselves in local culture, and forge unforgettable memories,” Secretary Frasco said in a speech delivered by Undersecretary Paz-Abubakar.

NPI president Juan Manel Hoyos, meanwhile, expressed his excitement over the new partnership with the DOT.

“While the Department of Tourism already has a strong vision to make locals and tourists alike love the Philippines even more-- like I do-- Nissan supports this vision with our commitment to creating innovative vehicles and technologies to add excitement to these journeys, all while leaving a positive impact on society and environment,” added Hoyos.

For the past eight years, Nissan Philippines Inc. and the DOT have collaborated on many projects together such as ‘Visit the Philippines, Drive to Discover with Nissan’ campaign, and more recently, the ‘Safe Trips’ campaign which aimed to promote local destinations and boost domestic travel even amid the pandemic.