Nissan is going all-out with their mobility goals towards the future, and it clearly shows in their new global website.
The company's revamped website has been optimized further for mobile, PC, and tablet usage to further enhance Nissan communications through digitalization and to meet the changing needs of digitally-driven key audiences, including business partners, investors, media, employees, and Nissan enthusiasts.
An intuitive layout shows the latest information on key topics about Nissan's long-term plans, including the Nissan Ambition 2030. Other than this, the company's news and information, sustainability strategy, behind-the-scenes stories, and factual information are also conveniently presented with rich content.
In addition, the renewed website becomes the centerpiece of Nissan’s corporate digital platforms, supplemented by the media-facing Nissan Global Newsroom and Nissan Global Stories sites and a host of social media accounts including Twitter, LinkedIn, and YouTube.
“At a time when the whole automotive industry is undergoing a massive digital transformation, it is vital that Nissan communicates as effectively as possible to our stakeholders whether in person, through the media, or digitally,” said Lavanya Wadgaonkar, Vice President of Global Communications.