It was a tough year for the Renault-Nissan-Mitsubishi Alliance in 2018, mainly because of the arrest of its CEO, Carlos Ghosn. But despite that, the Alliance was still able to keep its lead at the top of the global sales race, beating out Toyota and Volkswagen Auto Group.
The Alliance contributes their sales success to several key vehicles. Some of these include the Nissan Terra and Navara, along with the Mitsubishi Eclipse Cross and Strada, as well as Renault Clio and Captur. With the three brands combined, Renault, Nissan, and Mitsubishi shifted 10,756,875 cars, trucks, SUVs, trucks, and buses worldwide.
Nissan continues to the biggest seller of the three, selling 5,653,683 vehicles last year. While a significant figure, accumulated Nissan sales are actually down worldwide by 2.8 percent. Renault, on the other hand, saw steady growth in 2018 with 3,884,295 units sold, up by 3.2 percent. But the biggest gain was seen by Mitsubishi, posting double-digit growth. Mitsubishi sold 1,218,897 vehicles last year, marking an 18.3 percent increase over 2017. The total of 10,756,875 units also includes other sub-brands such as Infiniti, Datsun, Dacia, and Alpine.
China is still Nissan's biggest market, selling 1,563,986 units in that country alone; this includes a domestic sub-brand called Venucia. Our close neighbor, Thailand, made the top ten with 72,394 sold. Over at Renault, their top market is still their home, France. 689,788 new Renaults made their way to French homes last year. Last but not least is Mitsubishi and their largest market is Indonesia with 146,805 sold. The Philippines also continues to be a strong market for Mitsubishi as we rank 7th in global sales for the brand.
By the looks of things, Nissan and Mitsubishi will continue their momentum gained from 2018 with their all-new models now entering their first full year of production. With Toyota just a little over 100,000 cars behind, the Alliance will have to keep the ball rolling if they want to keep the lead.