Ssangyong hasn't been having a great time in the last couple of months; years, actually.
Last April, the Korean marque's CEO Byung Tae Yea announced his resignation, citing a failure to find new investors as the reason for his departure. Despite that, the automaker isn't giving up just yet. Even without a new buyer, they may have found a way to save the company, and they're looking at a new range of electric vehicles to defibrillate their situation.
Yes, Ssangyong just announced that they will be introducing three new electric vehicles with a new crossover, a mid-size EV internally called J100 and even an EV pick-up truck. The first one even entered full-scale production earlier this week, and it's based on one of their existing models.
Meet the Korando e-Motion, Ssangyong's first electric vehicle. Despite the adoption of electric power, the design of the Korando e-Motion remains largely unchanged from its gasoline- and diesel-powered counterparts. It does, however, adopt signature EV design cues such as the closed-off grille and blue accents all around. Ssangyong also gave it a new bumper and more aerodynamic wheels to match.
Interestingly, the automaker did not disclose details about the Korando e-Motion's powertrain or what platform it uses. There are also no photos of the crossover's rear or interior. Instead, Ssangyong says that the EV crossover will “imbue the sentiment of emotion which customers experience when driving a car they feel in touch with.”
Following the Korando e-Motion is a new medium-sized SUV codenamed J100 scheduled to debut in 2022. Like the e-Motion, the J100 will also be electric. There are no details about it yet, but Ssangyong did give us a sneak peek of the crossover's design. Based on the sketches alone, the upcoming EV's front end reminds us of the Toyota FJ Cruiser combined with Range Rover styling cues at the rear. We're not alone, right?
“The design of the J100 will give a new, modern, authentic SUV, with styling cues based on SsangYong’s design language to create a strong and safe SUV,” Ssangyong said in a statement.
Apart from the Korando e-Motion and the J100, Ssangyong will also build an EV pick-up truck. Unfortunately, there are no details about the model yet. The automaker has not given a timeline when it might enter production. One possibility is that the model will be an EV version of the Musso pick-up truck.
Will Ssangyong's plan to introduce new EVs over the next few years be enough to turn their fortunes around? Let us know what you think.