Isuzu PH maintains its lead as the country's number one truck brand

Isuzu Philippines Corporation (IPC), the nation’s leading provider of trucks, announced its remarkable achievement of maintaining the number one position in the truck segment for 24 consecutive years. This significant milestone highlights IPC's unwavering commitment to excellence, innovation, and customer satisfaction in the automotive industry.

In 2023, IPC secured a ”Triple Crown” finish topping all truck categories from CAT III, IV, and V by selling a total of 4,838 units or 43% of the truck market share. This is based on the combined report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association Inc. (TMA), and a consolidated report by

Specifically, IPC led the market with 3,034 Category III light-duty trucks, 1,407 Category IV medium-duty trucks, and 397 Category V heavy-duty trucks. This achievement not only cements IPC’s dominance in the truck segment but also showcases its comprehensive range of business solutions to meet the needs of Filipino entrepreneurs and business owners nationwide.

IPC's success is built on its renowned durability and reliability, with each vehicle engineered to withstand the demands of various business operations. The company’s commitment to quality has earned the trust of thousands of business owners nationwide.

Also aiding IPC is its strong nationwide dealer network which sets industry standards with its exceptional aftersales service. Isuzu customers benefit from various support services designed to enhance their ownership experience. These include free driver and mechanic training, access to mobile medic services, and the expertise of Japanese engineers.

“Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions. Our customers' satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come,” said Tetsuya Fujita, president of IPC.