Isuzu Philippines Corporation’s (IPC) dealership in Northern Mindanao, North-Min Auto Dealership, Inc. (NMADI), held a 3-day truck expo at Isuzu Cagayan De Oro showroom from September 22 – 24, 2022 in celebration of their 7th anniversary.
With the theme “Driving the Aspirations of the Local SMEs”, the main objective of NMADI Truck Expo was to showcase the vast truck lineup of Isuzu to further reiterate among local micro, small and mid-size enterprises (MSMEs) the immense benefits of choosing Isuzu trucks.
During the 3-day truck expo, the Isuzu Traviz and other Isuzu trucks ranging from light-duty to heavy-duty with various custom body applications were exhibited side by side with the modern PUV as well as Isuzu Powertrain Marine Engine. The Isuzu Cagayan De Oro showroom was also filled with exhibitors from reputable custom body building companies, accredited financing partners, and insurance companies that provide a one-stop shop to all MSMEs looking for the perfect vehicle for their business requirements.
To complete the package, NMADI introduced Isuzu Vehicle Health Report and Fleet Plus Program, an exclusive after-sales support system created for businesses that heavily depend on their truck’s availability and roadworthiness. The program intends to help businesses reduce vehicle maintenance costs to gain more profit. Customers who reserved during the expo received exciting merchandise.
Aside from the 3-day truck expo, NMADI also conducted a CSR activity to help the local community in Barangay Dahilayan in Bukidnon. As a responsible partner to Filipinos, members of NMADI Board of Directors & Officers and IPC visited Brgy. Dahilayan Day Care Center to feed the students and donate supplies such as chairs and tables.
“We don’t only provide durable and reliable trucks complete with extensive after-sales support and fleet program to customers. More importantly, we provide business and transport solutions which help build the nation’s economy,” said Noboru Murakami, president of IPC.