Mazda PH is celebrating its ten-year anniversary this year.
It was in 2012 Berjaya Auto Philippines took over the Mazda brand in the country, ushering in the new era of the company with a wide range of models and revolutionizing the aftersales service for a volume brand.
Over the years, Mazda PH has launched the full range of passenger car models with the Mazda 2, Mazda 3, and Mazda 6. They also have brought in the CX lineup ranging from the 3 to the 9 and even the MX 5 Miata and the new generation BT-50 pickup truck. All these models have pushed the car maker’s head-turning Kodo design direction, premium Japanese craftsmanship, and fuel-efficient Skyactiv Technology which has helped them carve a very loyal following in the Philippines.
Celebrating ownership of their vehicles, Mazda PH revolutionized the after-sales service by introducing the Yojin3 program in 2013. This was even enhanced with 3-year roadside assistance and 3-year free periodic maintenance service with their 3-year warranty. In 2020, the program has morphed into a 5-year free service plan which remains strong to this day.
With 16 dealerships spanning the nation, they continue to give great service and even support local Mazda car clubs. With their promise to extend their service further, they opened their net zero facility in Cabuyao, Laguna known as the Mazda Center of Excellence (MCOE) in 2019. This 2.5-hectare warehouse and training facility is a testament to Mazda’s dedication to better serve Filipinos.
Aligning with its global mandate, the MCOE generates its own power with 270 solar panels and equipment that can harvest 135,000 liters of rain to help maintain the plant. This is part of the automaker's long-term sustainable Zoom-Zoom 2030 program that has Mazda has three solid foundation pillars - people, Earth, and society.
Even the pandemic couldn’t stop Mazda PH as they launched the Food for Heroes program where they distributed 6,000 meals to hospitals over a three-month period. Their partnership with MFI Polytechnic Institute also saw 230 students graduate, with some finding work for Mazda dealerships across the country. Planting 500 trees on one hectare of land in 5 years in Siniloan, Laguna has also given the brand footing when it comes to carbon neutrality along with its partnership with Shell Pilipinas. Mazda PH is also working with the Katala Foundation to help conserve the endangered Philippine Pangolin.
A lot has happened in 10 years and there will surely be a lot more to come from Mazda PH.
