Ford Motor Company announced that its overall retail sales for the ASEAN region in 2015 rose 3.3-percent from the previous year to a record 103,975 units.
According to Ford, the company's 2015 ASEAN sales were led by record full-year performances in the Philippines, Vietnam and Cambodia as well as market share gains in Thailand amidst a challenging domestic industry that saw sales decline for the third consecutive year.
Ford ASEAN president Mark Kaufman said in a statement that the brand's positive sales performance was due to the introduction of more global Ford vehicles in the ASEAN region.
“The successful introduction of more global Ford vehicles across ASEAN in 2015 – including the new Ranger pickup and all-new Everest SUV – helped an even more diverse range of customers connect with the Ford brand,” said Kaufman.
Leading Ford’s ASEAN sales was the Thai-built Ford Ranger, which was the best-selling pickup truck in Vietnam, Cambodia and Myanmar for second consecutive year, as well as the second-best seller in the Philippines and Malaysia.
Ford claims that the Ranger sales across the ASEAN region increased nearly eight-percent from the previous year to 54,114 units.
Moreover, the Ranger was awarded a maximum five-star safety rating by the ASEAN New Car Assessment Program (ASEAN NCAP), including the highest Adult Occupant Protection (AOP) score of any pickup truck tested.
Ford’s ASEAN performance was also given a boost by continuing demand for the EcoSport compact SUV which became the brand's second best-selling vehicle in the region, delivering overall sales that rose 13-percent year-over-year to 20,518 units.
The all-new Everest, which began launching across ASEAN markets in the third quarter, helped drive the overall ASEAN performance with sales rising 98-percent year-over-year to 11,233 units.
Ford added that the Fiesta contributed to the ASEAN performance with retail sales across the region of 7,634 units.
In the Philippines, Ford delivered record full-year sales that rose 25-percent to 25,372 units, helping it jump one spot to become the number three-selling automotive brand.