Hyundai and Kia extend partnership with FIFA until 2030
Hyundai Motor Company and Kia Corporation have signed an agreement extending their longstanding partnership with FIFA until 2030. It means the two Korean auto brands will become the football body’s official mobility partner and will provide transportation, autonomous driving technologies, and future mobility services at all global events and tournaments.
“We are thrilled to continue our longstanding partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience of our tournaments. As we enter this new era together, we are excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we will continue to work on uniting the world through football,” said FIFA President Gianni Infantino.
Expect to see Hyundai and Kia automobiles in a wide range of prestigious FIFA competitions, including the FIFA Women’s World Cup 2023TM and FIFA World Cup 2026, among others. The renewed partnership now spans more than two decades of support from Hyundai and Kia, but the next seven years have a lot more emphasis on the growth and development of the women’s game.
FIFA and Hyundai Motor Group held a signing ceremony at its headquarters in Zurich, Switzerland. Present were FIFA President Gianni Infantino and Hyundai Motor Group President Karl Kim.
“On behalf of Hyundai Motor Group, we are honored to extend our partnerships with FIFA, reinforcing our longstanding commitment to the world of football. As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football,” said Karl Kim, President of Hyundai Motor Group.
Hyundai and Kia will play crucial roles in ensuring smooth and efficient transportation operations at FIFA’s global events and competitions. Both will provide FIFA with a comprehensive vehicle lineup to fulfill all its transportation requirements and enable seamless movement of teams, officials, and staff.