Isuzu Philippines Corporation (IPC) has officially introduced its new president. After serving as the boss of IPC for seven years, Hajime Koso has turned over the reins to the newly-appointed president of IPC, Noboru Murakami.

Murakami, former General Manager from Isuzu Motors Limited (IML), will hold office starting May 17 and will oversee IPC’s operation as well as the development of its dealer network nationwide.

I’ve always been intrigued by the market dynamics of the ASEAN region. The Philippines has become one of the most emerging markets when it comes to automotive, seen in the numerous models being introduced year after year, so it really makes me excited to start working in this country,” said Murakami.

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Murakami first joined IML back in 1995 handling international sales. From 2003 to 2011, Murakami worked under IML Corporate Planning before being assigned to Isuzu North America Corporation (INAC) as vice president in 2014. Then in 2016, he was promoted to executive vice president of INAC and then president & CEO from 2018 to 2020. He then moved back to Japan to serve as IML General Manager for International Sales.

With his long and extensive career both in sales and management, Murakami promises to continue IPC’s long reign as the number one truck brand in the country.

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Being on top puts more challenge to us, we cannot be complacent with what we currently offer. As always, our key is to listen to our customers, if there is anything to improve it has to be aligned with our customer’s needs and business requirements. Satisfying these needs at every touchpoints, whether for sales or aftersales will pave our way towards achieving ultimate ‘Customer Success',” shared Murakami.

As for Koso, he shared that it's been an honor working for IPC for the past seven years.

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I truly admire the dedication and resilience of the Filipino people, especially our team members in IPC. The last two years has been the most challenging, but we emerged to be stronger with the support of everyone in IPC including our business partners, to which I am truly grateful for,” said Koso.

Aside from maintaining its position in the truck market, IPC also announced that in celebration of its 25th inaugural anniversary this year, the company is working towards a more sustainable path. This new direction is actually part of the company's goal to build an “Isuzu Kingdom” in the future wherein they are providing the best business solutions coupled with excellent aftersales service, as well as contributing to the welfare of the society and environment.