Ford Ranger, Territory, Everest lead sales for first 9 months of 2023
Ford Philippines sustained its strong retail performance for the first nine months of the year, with the next-generation Ford Ranger, Territory, and Everest driving overall sales.
Retail sales rose 42% from a year ago to 23,091 vehicles sold. September also saw Ford Philippines record its highest monthly retail performance since May 2020 with 3,391 vehicles sold.
The Ford Ranger remained Ford’s top-selling vehicle in the Philippines, with sales growing by 22 % from a year ago to 9,113 vehicles sold. The Ranger also reclaimed its leadership in the 4x4 pick-up segment with 4,396 units sold over the last nine months of the year, cornering a 38% market share.
The Ford Territory also maintained its leadership in the small SUV segment with a market share of 46%. Sales grew by 8% to 6,955 units sold on the back of the growing demand for Ford’s popular 5-seater SUV which achieved its 5,000th sales milestone for the all-new model that was launched in April this year.
The Ford Everest also made its mark in the mid-size SUV segment as it became the second best-selling model in the segment with 6,693 vehicles sold, a staggering 255% increase from the previous year. In September, the Everest sold 1,254 units, emerging as the top-selling mid-size SUV in the country during the month.
“These milestones are a testament to our commitment to continue bringing our segment-leading vehicles and after-sales offerings to our customers. “We thank our growing community of customers, enthusiasts, and fans for their support to the Ford brand and our dealers for their solid partnership to improve the Ford ownership experience. We are excited to cap another successful year and make our customers say YES to new adventures and experiences with a brand-new Ford,” said Mike Breen, Managing Director of Ford Philippines.