Isuzu Philippines Corporation (IPC), the country's leading brand-new truck manufacturer and distributor, together with Gencars, Inc., formally held the groundbreaking ceremony for the new site of one of Isuzu’s long-established dealerships, Isuzu San Pablo.

The relocation of Isuzu San Pablo signifies the continuation of Gencars’ commitment and confidence in the Isuzu brand. The bigger and improved Isuzu San Pablo will incorporate the Isuzu Outlet Standard (IOS), IPC which will be able to provide a better overall customer experience to their patrons in Laguna.

New and improved Isuzu San Pablo to rise soon image

IPC Executives headed by president Noboru Murakami and Gencars, Inc. Executives headed by Chairman and CEO, D. Edgard A. Cabangon led the groundbreaking ceremony and ceremonial installation of the time capsule in the new location of Isuzu San Pablo along Km 85 Maharlika Highway, Barangay San Ignacio, San Pablo City, Laguna.

Isuzu San Pablo is currently located within the center of the city, surrounded by various establishments, servicing both new and loyal customers for more than two (2) decades. As their market and service demand continuously grow, Isuzu San Pablo decided to move to a more strategic location with bigger space for the expansion of their facility to accommodate more walk-in customers and to service more units.

Now, with its new 7,220 sqm land area, the dealership will house a wider showroom area that can accommodate light commercial vehicle and truck display units and a spacious service center that can cater to the increasing demand for service in the area.

New and improved Isuzu San Pablo to rise soon image

“With the strategic location of the new site, we continue to have high hopes for Isuzu San Pablo, and we are confident that you will not only continue to uphold Isuzu’s endeavor of providing the best business and transport solutions but also our Road to Progress vision,” said Murakami.

Once the relocated Isuzu San Pablo dealership is officially complete, it will join Gencars' Isuzu Makati showroom which also adopted the IOS corporate design last April 2022. In the future, all other Isuzu Gencars dealerships will carry the new IOS design.