Lamborghini Manila officially enters the premium high-performance SUV arena with the 2019 Urus, the spiritual successor to the famed LM002, otherwise known as the "Rambo Lambo".

The grand launch in Okada Manila was presided by no less than PGA Cars Chairman Robert Coyiuto Jr., Lamborghini Manila president and CEO Robert Coyiuto III, and David Sfrecola, Lamborghini Sales Director.

“The Lamborghini Urus is a model that’s born out of Lamborghini’s vision to continually defy boundaries and with it, the desire to create the world’s first super SUV. We are very proud to bring this groundbreaking car to the Philippines,” says Roberto Coyiuto III.

Lamborghini Urus

The Urus is underpinned by VW Group's MLB platform, which is also found in the Audi Q7, Bentley Bentayga, Porsche Cayenne and Volkswagen Touareg. While it does share chassis components with its ‘family members’, the Urus has been engineered to be distinctly Lamborghini in terms of size and performance.

The design is distinct Lamborghini; chiseled, muscular with slim lights and a distinctly aggressive fascia.

The Urus measures at 5112 mm long, 2016 mm wide and 1638 mm tall with a 3003 mm wheelbase. Ground clearance is adjustable from 158 mm to 248 mm via air suspension.

2019 Lamborghini Urus unleashed in the Philippines

Under the hood is a 4.0-liter twin-turbo V8 engine rated at 658 PS @ 6000 rpm and a staggering 850 Nm of torque @ 2250 rpm mated to an 8-speed ZF automatic transmission transferring all the performance to an all-wheel drive system as standard. The integrated from differential is mated to a Torsen center differential and active torque vectoring rear differential. It sprints from 0 to 100 km/h in 3.6 seconds, 0 to 200 km/h in 12.8 seconds and tops out at 305 km/h. It also benefits from the Aventador S derived rear-wheel steering to help handle all the power. 

To stop this 2,200 kg raging bull are probably the "largest brakes in the world," featuring massive 17.3-inch carbon ceramic rotors for the front mated with 10-piston calipers. The Urus can decelerate from 100 km to 0 in 33.7 meters.

Lamborghini Urus

As with the well-chiseled exterior, the Urus features angular elements all throughout the interior. It will feature a digital instrument cluster. The familiar flat-bottom steering and red starter are carried over from its sports car brethren.

Lamborghini Urus

A central mounted shifter is flanked by mode selectors. Selectable driving modes are: Strada, Sport, Corsa, Sabbia (Sand), Terra (Off-Road), and Neve (Snow).

The infotainment system is equipped with Lamborghini Smartphone Interface (LSI) allowing fully integrated connection of iOS (Apple) and Android (Google) smartphones, supporting the Apple CarPlay TM, Android Auto (90% smartphone market coverage) and Baidu-Carlife (China) as standard.

A sound system featuring eight speakers, driven by four channels comes as standard. A high-end Bang & Olufsen Sound System with 3D sound and 1,700 watt output can be specified, with 21 fully active speakers

Its ergonomic cabin is replete with high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood. The Urus seats four or five with its fine leather wrapped well-bolstered seats to keep occupants comfortably seated during spirited driving.

Lamborghini Urus

The Urus comes with 21-inch wheels as standard, but may be specced with either 22 or 23-inch wheels coupled with Pirelli P Zero Corsa tires.

The Urus Super SUV is built by a dedicated assembly line in Lamborghini's Sant'Agata Bolognese facility in Italy. It integrates new production technologies to support workers in assembly and maintenance activities, one of these being the Manufacturing Execution System (MES) for which Lamborghini was awarded the Gold Winner by the prestigious SAP Quality Awards in the Business Transformation category. This integrated production management system makes it possible to organize the quality of the product and the related process up to its maintenance. 

Lamborghini Urus

We curiously asked Davide Sfrecola why it took Lamborghini so long to join the premium SUV arena, he said that the time was spent to develop an engine powerful enough to produce over 800 newton-meters and chassis to handle the massive engine with the capability to tackle virtually any terrain. An investment was also made for a new production line dedicated for the Urus, which they forecasted to be well-accepted by the market. The demand for the Urus globally has resulted in a 12 month waiting period for orders.

The launch units of the 2019 Lamborghini Urus in the Philippines have already been spoken for, with another 20 coming in by early next year. Price is available upon application.