Peugeot PH reveals 3 redesigned dealerships

Peugeot Philippines continues to strengthen its brand presence across the country with the recent unveiling of three redesigned dealer facilities that reflect the new global design of Peugeot showrooms: Peugeot Bulacan, Peugeot Manila Bay, and Peugeot Pasig.

The new look is centered on the redesigned Peugeot logo, a new coat of arms that incorporates the lion’s head rather than a full body from the outgoing design. The new and updated lion logo introduces a new visual identity for Peugeot, with a focus on minimalism and more elegance that supports the brand’s shift upmarket.

The new visual identity is reflected through the updated design of Peugeot showrooms, starting with a modern and inviting façade, which prominently displays the new Peugeot logo, the brand name in a new font, and the dealership locator against a wall of vibrant blue.

This is the new look of Peugeot PH dealerships image

Inside, the showroom is minimalist in design, with a comfortable central space that allows the cars on display to be the main attraction. Walls are predominantly finished in white which helps to achieve a cleaner and aesthetic feel inside the showroom.

“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future. We want our brand promise of allure to resonate strongly with our customers, from the moment they walk into our showrooms, to their purchase of a new Peugeot, and when they come back for service,” said Maricar Parco, brand head of Peugeot Philippines.

Peugeot is on track with its plan of opening more showrooms and service centers across the country. New facilities are due to open in BGC, Iloilo, and Cagayan de Oro, bringing their total to 14 locations this year.

“Everything we do, every experience we offer, epitomizes the power of allure. It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life,” added Parco.