GrabTaxi and Uber have rebranded to further improve their respective ride-hailing services. In a nutshell, the two companies have launched a new logo and enhanced their respective mobile application for easier and more convenient use.

GrabTaxi is now just Grab

GrabTaxi has rebranded as Grab to indicate the different services it offers. With the new name, the company brings together all its transport services under one brand – Grab.

Under one umbrella, Grab offers booking services for taxis (GrabTaxi), private cars (GrabCar), motorcycles (GrabBike), social carpooling (GrabHitch) and delivery (GrabExpress).

"We've grown over the years – and we're now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers," said Grab Group CEO and co-founder Anthony Tan.

The company said that its mobile app is enhanced in order to be more user-friendly while booking rides or deliveries. The updated app also features a personalized pick-up and drop-off points, pre-filled based on the users favorite places. Moreover, Grab said that its app has a more reliable live driver tracking.

Grab also introduced GrabPay which allows passengers to pay via credit or debit cards. GrabPay is now available in the Philippines, Singapore, Indonesia and Malaysia.

Another new service offered by the company is GrabWork which targets business professionals. This feature will include the trip details for the tracking and expense claims. GrabWork is available in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.

Since launching in 2012, Grab claims that the company now has around 200,000 drivers and over 11 million mobile downloads.

Uber has a new look

As part of its rebranding, Uber now has a new logo leaving behind the familiar “U” display. Uber also said that the old black and white logo was “somewhat distant and cold.”

In the United States, the new Uber look also features a blue icon for passengers and a red one for drivers while other colors are used in other countries. Uber said that they spent months researching architecture, textiles, scenery, art, fashion, people and more to come up with authentic identities for the countries where Uber operates.

Moreover, the rebranding enhances Uber’s app by integrating animations, new illustrations and layout.

Uber CEO and co-founder Travis Kalanick said, “Uber started out as everyone’s private driver. Today we aspire to make transportation as reliable as running water, everywhere and for everyone. Our new brand reflects that reality by working to celebrate the cities that Uber serves.”

To date, Uber’s transportation network includes 400 cities across 68 countries.