It could be said that the Cadillac Escalade has been the unofficial company car for hip-hop artists. Big and bling, the full-sized Caddy might be the vehicle equivalent of the music genre. But with its big V8 engine, it's not exactly what one would call green. So what can a hip-hop artist get instead of the Escalade?
Perhaps they can consider another model from Cadillac: the Lyriq. If the American automaker can pitch it towards rappers, it might just be the smash hit they're looking for, too. So what does this all-electric Cadillac have to offer for artists and producers? Let's take a closer look.
For starters, there's the styling - it's bold and brash in a different way. The grille for instance is almost as wide as the front end and it's illuminated to let everyone know you have arrived. Also, the triangular lights won't be mistaken for anything else for the road. Even the Cadillac badge is lit, literally and figuratively.
Does it have big wheels? You bet as it rolls on massive 23-inch wheels right out the door and, of course, it's finished in chrome. While Cadillac hasn't revealed its dimensions yet, but they say it's about as large as the Celetiq concept. To give you an idea of how massive it is, the concept is longer than the standard-wheelbase Escalade, and that's no small SUV.
With a flat floor inside, rappers and moguls alike can stretch out their legs. The long roof was also designed with headroom in mind. They can also enjoy tunes being pumped out of the Lyriq's 19-speaker AKG Studio sound system. This all-electric Cadillac isn't lacking in tech either, as it comes with a 33-inch-diagonal advanced LED display. It's even got active noise cancellation to shut out the outside world...and the haters.
As for other specs, Cadillac isn't revealing much for now. All we know is it has a “powerful” electric motor with a range of 482 kilometers. It will also be rear-wheel-drive with all-wheel-drive being an option. The Lyriq will be Cadillac's first EV, which is a significant departure from the past. It remains to be seen if people, whether in the music business or not, will flock to the Lyriq. We'll only know for sure once it's available in U.S dealerships by late 2022.