First-year celebration of Isuzu La Union marked with special promos, LCV show, and mini-truck fest

One of the newest dealerships of Isuzu Philippines Corporation (IPC), Isuzu La Union, celebrated its first-year anniversary with a Mini-Truck Fest and LCV Show last October 21 – 22, 2022.

Despite being constructed and inaugurated at the height of the pandemic, One Maharlika Motor Sales and Service Corporation remained aggressive in establishing the market share of Isuzu La Union in the Northern Luzon region.

The anniversary celebration was attended by guests from the local government, IPC, motoring media, suppliers, and customers. During the program, a turnover ceremony was conducted for the four (4) units NMR85H drop-side and one (1) unit FVM34W aluminum wing van to AQN First Bev, a multi-industry company distributing different products ranging from LPG to food & beverages in San Fernando, La Union. The units they purchased will be part of their delivery fleet.

To show their gratitude towards customers for playing an important role in their business growth over the year, Isuzu La Union also presented a plaque of appreciation to their valued fleet customers who regularly purchase units and avail services at their dealership.

“As a new player in our network, we appreciate your dedication to uphold the Isuzu brand and our commitment to provide the best mobility and business solutions to Filipinos,” said Noboru Murakami, president of IPC.

Isuzu La Union celebrates 1st year anniversary with mini-truck fest image

As part of Isuzu La Union’s anniversary celebration, they also formally opened the Mini–Truck Fest and LCV Show to the public through a ribbon-cutting ceremony led by IPC President Noboru Murakami, Isuzu La Union President Benigno Garcia, and Bauang La Union Municipal Mayor Eulogio Clarence Martin De Guzman III.

Isuzu La Union showcased an array of Isuzu trucks with different body applications in their dealership, as well as the mu-X and the D-Max. Through their Mini-Truck Fest and LCV Show, they also introduced their First Year Anniversary Parts and Service promo wherein customers can get freebies and exclusive discounts on parts and labor upon booking services through their Facebook page at

Their truck and light-commercial vehicle displays lasted for only a day, and their Parts and Service promo will continue to run until December 21, 2022.

“We are featuring our Isuzu trucks with different body applications such as a refrigerated van, a passenger van, dump trucks, and many more to serve the various needs and requirements of our dear customers here in La Union,” said Garcia.