Astara PH, Autospeedygo Group open Peugeot Bulacan in Marilao
A new Peugeot dealership has roared into existence. Officially opening its doors to the public is Peugeot Bulacan in Marilao.
The opening of the new dealership marks a momentous occasion as the Bulacan outlet serves as the inaugural Peugeot dealership within the Autospeedygo Group. The event itself was attended by executives from Astara Philippines and Autospeedygo Group – symbolizing the start of an exciting journey for this newly established facility.
“The Autospeedygo Group proudly adds Peugeot to its brand portfolio, which is special for us as this is our first partnership with the Astara group. We look forward to strengthening our relationship with them. We bring this French brand to the province of Bulacan market so that our fellow Bulaceños, particularly those from Marilao, Bocaue, Meycauyan, and all the way to Guiguinto and other nearby municipalities of Bulacan, will have access to the prestige of owning a marquee European brand in Peugeot,” said Vincent Licup, president of Autospeedygo Group.
Like other Peugeot dealerships in the country, Peugeot Bulacan proudly embraces the new brand identity for Peugeot dealerships, emphasizing the redesigned Peugeot logo. This new visual identity, characterized by minimalism and elegance, underlines Peugeot's shift towards the upmarket segment.
The transformation is evident in the showroom's design, featuring a modern and inviting facade that prominently displays the new Peugeot logo, the brand name in a new font, and the dealership locator set against a blue backdrop.
More importantly, the Bulacan outlet is a “3S” facility, encompassing full operational support for sales, service, and spare parts. The showroom boasts a 5-car display capacity with a comfortable central space that allows the cars on display to be the main attraction on the floor. It also has a full-service facility area complete with multiple service bays for quick service, examination, general repairs, and car washing, and is equipped with diagnostic technology and spare parts.
“Today marks another milestone for us as we embark on this strategic partnership with the Autospeedygo Group. We share the same passion and vision of bringing the Peugeot experience to more Filipinos, and we are thrilled and optimistic about the prospects of this collaboration,” said Raoul Picello, Managing Director of Astara Philippines.
Peugeot Bulacan is located on the ground floor of the Brevil Building, Mac-Arthur Highway, Lolomboy, Bulacan, and joins the automotive row of Marilao.