All-new Mitsubishi XForce, Triton win 2023 Japan Good Design Awards
Delica Mini also given Good Design Award for 2023
While we're still waiting for Mitsubishi's all-new Triton and XForce to arrive in the country, a comprehensive design evaluation and commendation system at the Land of the Rising Sun has already recognized both for their looks.
Mitsubishi Motors Corporation has been given the 2023 Good Design Award in Japan for its three all-new models – the aforementioned Triton, the Xforce SUV, and the Delica Mini.
According to the jury, the all-new Triton's styling consists of a front face with a strong presence, distinctive lighting utilizing LEDs, a horizontally-themed silhouette, and square fenders, fully meets the requirements of customers for work and leisure, and clearly conveys the brand identity.
In addition, the vehicle offers a spacious cabin, a functional instrument panel, a low cargo bed, and other user-friendly features, while also standing out for its excellent workmanship, including a cover for the inside of the cargo bed.
On the other hand, the XForce SUV had these comments from the jury: “The exterior design, with the powerful front and rear fenders at its core, gives a sense of massiveness despite the vehicle's compact size, and together with the shape of the headlights and rear combination lights, it exudes the appeal of an advanced SUV.”
Inside, the all-new Xforce succeeds in creating a sense of excitement by having a well-organized, structured modeling and the skillful blending of colors, materials, and finishes (CMF). The use of a hexagon motif in the details of both the interior and exterior also contributes to a sense of unity in the overall vehicle design.
The Good Design Award has been the sole comprehensive design evaluation and commendation system in Japan since its founding as the Good Design Product Selection System in 1957. Over the past 60 years, the movement has aimed at improving Japanese industry and lifestyle through design, and the total number of awards presented has reached more than 50,000.
Today, it has grown into a global design award in which numerous companies and organizations participate from around the world, and the G Mark, which is the symbol of the award, is widely known as a mark of design excellence.
