All-new Toyota Crown looks sleek in Modellista, GR Parts kit
2023 Crown Crossover gets sporty new upgrades courtesy of GR Parts, Modellista

Last week, Toyota finally took the covers off the 16th generation Crown. Unlike its predecessors which were mainly available as a sedan, the all-new model now has a high-riding crossover variant. There will also be Sport and Estate models that will extend the high-riding body styles of the latest generation Crown.
While it already looks stylish as it is, two of Toyota's in-house tuning divisions think they can make the Crown Crossover stand out more by giving it GR Parts and Modellista styling upgrades.

Beginning with the GR Parts version, the vehicle is equipped with a special body kit called “Voguish Aerodynamics” which sees the Crown with a front splitter, side sill extensions, and a rear skirt with an integrated diffuser. There's even a lip spoiler on the trunk that gives it a slightly sportier finish.
Adding to the already aggressive looks are the massive 21-inch alloy wheels which can be wrapped in optional Michelin tires. Other available add-ons for the GR Parts Crown include an aramid-fiber key fob, door handle protectors, and a front strut bar that aids in stability.

As for the Modellista, they have a kit called “Brilliant Force” which sees the Crown come with an even more aggressive look than the GR Parts. It gets a more massive grille, a new front splitter, and deeper side sill extensions. At the back, however, Modellista gave it a more subtle makeover thanks to a body-colored diffuser and faux exhaust finishers.

Topping it all off are the huge 21-inch alloy wheels. While it may be similar in size to the GR Parts, Modellista's wheels have a different look and finish. The Modellista is also available with door handle protectors, sunshades, and license plate holders. Unfortunately, this one doesn't come with suspension upgrades.

With deliveries of the all-new Toyota Crown set to begin in Japan later this year, don't be surprised if some of the first orders will come with the Modellista or GR Parts kit upgrades. What we're really hoping, however, is that the Crown makes a comeback in the Philippines. Since Toyota plans to offer the 16th generation Crown to over 40 markets globally, we're keeping our fingers crossed that we're on that list.
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