Aston Martin picks Bowers & Wilkins as official audio partner
2024 DB12 is first Aston Martin to use new Bowers & Wilkins sound system
The 2024 DB12 will not only be the world’s first super tourer, but it will also be the first Aston Martin to showcase the British marque’s partnership with Bowers & Wilkins by debuting the latter’s newly developed surround sound system in close cooperation with the automaker’s engineers.
Aston Martin and Bowers & Wilkins worked on a bespoke system acoustically concocted for the 2024 DB12. It will use high-performance proprietary technologies such as Aluminum Double Dome tweeters and Continuum® mid-range drive units for its 15-speaker, double-amplified 1,170W surround sound system. It also gets dedicated 3D headline speakers and a powerful subwoofer.
To recall, the 2024 Aston Martin DB12 has a class-leading 680 PS and 800 Nn V8 twin-turbo V8 powertrain. The cabin offers a driver-centric cockpit wrapped in high-quality leather and Alcantara and a bespoke infotainment system that features wireless Apple Carplay and Android Auto.
“In this new dawn of our next generation sportscars, precisely crafted couture-level interiors are crucial to the delivery of a totally immersive, emotional, human experience. The pure sound of our engines alone already delivers visceral emotions and sensations. And now, with the addition of truly perforating sound being delivered so clearly through the newly developed audio system, we’ve harmonized our interior designs with new innovation and tech, so our drivers feel the energy, feel the calm, feel the luxury, all at once. Bowers and Wilkins have delivered a system that both meets these design ambitions and ensures that it looks as striking as it sounds. Drivers may wield it as they wish to create their own perfect experience," said Marek Reichman, Executive Vice President & Chief Creative Officer at Aston Martin.
This newest partnership does not mean all Aston Martins get a Bowers & Wilkins Surround Sound System as standard equipment, but it will be optional equipment for the first time in the marque’s history.
Similar to the DB12, the setup will work around a 15-speaker, 14-channel amplifier, and state-of-the-art sound processing technology configuration. Bowers & Wilkins will place Nautilus™ Aluminium Double Dome tweeters in the dashboard, doors, and behind the B-pillar, while five Bowers & Wilkins 100 mm Continuum® mid-range speakers will be positioned near the tweeters.
“The alignment of Bowers and Wilkins with Aston Martin is an entirely natural one, with both celebrating their British heritage while being renowned for innovation and creating thrilling experiences. As well as car-audio integration, this exciting new partnership will also lead to elevated brand co-operations in the future. We proudly look forward to the next chapter,” said Dan Shepherd, Vice President of Licensing and Partnerships at Bowers & Wilkins.
