Strong demand for Ford trucks and SUVs in PH
Ford PH is having a spectacular year after the launch of three new models – the Ranger, Everest, and Territory. The American marque’s sales grew by 55% compared to the first half of last year.
The Ranger, as expected, paved the way for sales of Next-Generation Ford vehicles. Its sales grew by 25 percent year-on-year to 5,436 units sold while the Ranger Raptor helped boost retail performance by delivering close to 600 units since its launch in late May.
A very close second is the Territory which sold 4,493 units in just six months for an increase of 22%. It breached the 2,500-unit mark less than three months after its launch at the Manila International Auto Show.
Last but not least is the Everest which brought in 3,786 vehicles in the first half of 2023, representing a 503% increase compared to sales in the first six months of 2022.
All three models have a five-year warranty and come with Ford’s new set of service initiatives like Express Service and Pickup and Delivery (select participating dealerships only.
“These milestones testify to our commitment to enhancing the Ford ownership experience with vehicles and services that our customers need and deserve,” shares Mike Breen, managing director of Ford Philippines. “We celebrate these milestones with our customers who continue to patronize the Ford brand, as well as with our dealers for their partnership and commitment to enhancing the customer experience. We are truly energized and excited for what’s to come for the second half of the year.”