Lamborghini posts record sales in 60th year

In the year 2023 which marked the 60th anniversary of its foundation, Automobili Lamborghini has set a record that will live in the company’s history.

For the first time, Sant’Agata Bolognese delivered more than 10,000 cars in a single year.  The precise final tally was 10,112 with a +10% increase over 2022, confirming the growth trend of the last several years.

The distribution of vehicles delivered was balanced in the three macro-regions, with EMEA showing a 14% increase over 2022 with a total of 3,987 cars, immediately followed by Americas with a 9% increase (Total: 3,465) and APAC up 4% (Total: 2,660).

In the Asia Pacific region, it's wort noting that several markets have achieved double-digit growth as compared to the previous year. In Oceania, an increase of 37% was recorded, followed by Japan (+21%) which ranked top 5 globally, and India (+12%) which surpassed the 100-car delivery milestone.

Lamborghini delivered 10,000 cars in 2023 image

In addition, South Korea ranked in the top 7 worldwide, and together with Taiwan, both markets showed a consistent growth of 8% and 6.5% respectively. The remarkable performance of these markets is a testament to the steady growth potential that contributes to the success of the Asia Pacific region.

Regarding the model split, the continuing success of the Urus Super SUV was confirmed (6,087 vehicles delivered), followed by another notable record for the Huracán, of which 3,962 cars were delivered. In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors and 51 Few-Offs.

“It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. Playing a role in achieving this milestone for Lamborghini is an honor for me and for all the people who work tirelessly to achieve this goal. This is a success made possible by the commitment of everyone, a major accomplishment based on true teamwork. But as always, we’re not stopping at single milestones, and we’re ready to take on more exciting new challenges in 2024,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.

The excellent results achieved in 2023 testify to a strategy already mapped out but, even more significantly, they point to a future in which Lamborghini aspires to reach new heights and further cement its success.