Astara PH appoints industry veteran Arlan Reyes as head of Peugeot, JMC

A few weeks ago, Astara Philippines announced that they are the new distributor of JMC pickups in the country. With it, the company now has Peugeot, GAC, and JMC under its belt. Today, Astara Philippines has appointed a new executive to lead both Peugeot and JMC.

Astara Philippines proudly announces the appointment of Arlan Reyes as the brand head for JMC and Peugeot in the country. Reyes, a seasoned executive with more than 25 years of motoring industry experience, will spearhead brand operations for JMC, the latest addition to Astara Philippines' portfolio. He is tasked with the pivotal responsibility of launching the JMC brand and directing its business operation strategies. Additionally, he will manage all brand initiatives for Peugeot.

“We are thrilled to welcome Arlan to the Astara family. His rich experience and proven track record in the motoring industry make him the ideal leader for JMC and Peugeot under Astara Philippines. We look forward to achieving new milestones together and further solidifying our position as a key player in the automotive sector,” said Raoul Picello, Managing Director of Astara Philippines.

Reyes brings with him a wealth of industry knowledge and leadership expertise to Astara Philippines, and his strategic vision is expected to play a crucial role in steering both JMC and Peugeot to becoming preferred brands in the competitive motoring landscape.

Before joining Astara Philippines, Reyes joined the industry when he signed up with Mitsubishi Motors Philippines Corporation (MMPC) in November 1994. He then opted for early retirement in July 2019 before being offered to join Astara Philippines as the brand head of JMC and Peugeot. In addition, Reyes himself is a car and motorsport enthusiast.

“Our new executive leadership team is integral to our enduring strategy designed to strengthen our standing as a prominent player in the local automotive landscape. We've achieved remarkable success during our initial two years in the country, and our unwavering passion propels us toward even greater heights in 2024,” added Picello.