New facility is under Ayala-owned Iconic Dealership, Inc.
Isuzu Philippines Corporation (IPC) further expands its market in Cavite with the opening of Isuzu Dasmarinas. Operated by Iconic Dealership Inc. (IDI), Isuzu Dasmarinas will be the second dealership of IDI in the province along with Isuzu Bacoor. IDI has reevaluated its business by closing Isuzu Imus and focus on Dasmarinas and Bacoor.
“The Isuzu brand has always been a jewel within IDI, it amounts to a one-third of our business, and with this relocation we expect better returns in future as it is located at the crossroads of two major thoroughfare, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,” said IDI President Toti Zara.
The new dealership has a 5000 sqm area and is located on the Emilio Aguinaldo Highway. The showroom can display up to 3 vehicles including trucks. The new dealer is fully compliant with the Isuzu Outlet Standard.
“Considered as of one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years as shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI the brand will have bigger presence not just in this city but in the entire province in the next years to come. We are confident that with IDI’s expertise in providing excellent customer service, will be able to take good care of our customers in this area similar to other dealerships they operate,” said IPC President Tetsuya Fujita.
Designed with customer satisfaction in mind, the dealership has a comfortable customer lounge where they can wait and relax. The service area has an extensive service shop with 7 service bays that can cater from light commercial vehicles to heavy-duty trucks.