EV and ICE versions of Porsche Macan might co-exist in the long run
As early as 2019, Porsche announced that the next-generation Macan will no longer be powered by an internal combustion engine (ICE). Instead, the crossover will shift to electric propulsion as Porsche aims to have 50% of its lineup be electric by 2025.
In 2021, the first details and images of the all-electric Porsche Macan were revealed albeit in prototype form. At the time, the automaker was busy conducting real-world tests of its upcoming electric crossover. Then in early 2023, Porsche said that the Macan EV will have up to 603 PS and 1,000 Nm of torque which will give it supercar-like acceleration and power.
With Porsche targeting more than 80% of its new car deliveries to be fully electric by 2030, the baby brother to the Cayenne is set to help fully realize Porsche’s electric dreams for the not-so-distant future. However, it seems the Stuttgart-based automaker is having second thoughts about axing the ICE version of the Macan.
According to a report by Automotive News, Porsche is concerned about the lack of well-maintained public charging infrastructure, particularly in the US market. Combined with the fact that high-ranking officials from Porsche are not interested in accessing Tesla’s Superchargers, the soon-to-be-revealed Macan EV may go on sale alongside its ICE-powered brethren for the years to come.
One of the biggest reasons why Porsche is now considering selling both the EV and ICE versions of the Macan is that it’s one of the brand’s most popular vehicles. In the US market alone, the automaker expects sales of the crossover to hit 80,000 units which represents a 15% increase compared to 2022.
Porsche is also apparently not happy that most of its customers are over 50 years of age. With an aim to attract younger buyers aged between 25 to 35 years old, the company held workshops in order to educate dealers on how to attract the younger market.
With the Macan looking to be available in both EV and ICE forms in the near future, those that have been dreading the demise of the turbocharged Macans may no longer need to worry. But does this mean Porsche will have to adjust its targets for an all-electric future? Let us know in the comments what you think.