Peugeot Philippines (BA Motors Philippines) continues to expand its presence in the country after breaking ground in one of its upcoming dealerships located in, Alabang, Muntinlupa City.

Peugeot dealer Automotive Icon, Inc. (AII) recently held a ceremony to officially mark the construction of Peugeot Alabang’s new showroom. The event ushers in a milestone for Peugeot in the Philippines in its dealer expansion plans since Astara took over as the car brand’s new and official importer and distributor.

Present during the momentous event included key executives from Astara which included Jorge Belzunce, Managing Director for Southern Europe, Raoul Picello, Managing Director of BA Motors Philippines, Adolfo Careaga, Chief Financial Officer, and Maricar Parco, brand head for the Philippines.

Also present were members of the management team of Automotive Icon, Inc. headed by Dexter Co, president and Chairman; Cluben Bofill, Jr., vice president; Roger Ramirez, branch head; and Romy Garcia, Aftersales Manager.

Rising soon: Peugeot PH breaks ground in Alabang image

Located inside Westgate Center, the new showroom will be the first Peugeot showroom in the country to be designed and built according to Peugeot’s latest global dealership design concept that provides the same universal image and ambiance reflective of Peugeot’s new brand.

“This groundbreaking is a big step in our dealer network footprint as it helps to fulfill our promise to bring the Peugeot brand closer to customers through more dealerships across the nation. The soon-to-rise Peugeot Alabang showroom will be designed with the customer in mind, and we will remain focused on upgrading the customer experience even further in partnership with Automotive Icon,” said Parco.

As for Dexter Co, he shared that they are excited for the upcoming showroom to be finished and they are committed to providing truly a world-class experience that discerning customers deserve from Peugeot.

The new Peugeot Alabang showroom is expected to rise before the end of the year. In the meantime, customers can visit Peugeot Alabang’s display at the Corte de las Palmas, Alabang Town Center, Muntinlupa City.