Chery TJ-1 compact SUV could boost Chinese brand's presence in PH

Chery officially showed their new sporty TJ-1 compact SUV at Auto Shanghai 2023. It was spied testing about a month ago albeit in a more urban "attire" than the one shown at the auto show.

Shanghai 2023: We want this Chery TJ-1 off-roader in PH image

In its rather "rugged" form, the TJ-1 sports a Ford Raptor-inspired front grille with the Chery brand spelled in big bold letters. While the Chinese representatives from Chery refer to it as a concept, we find this more like a working prototype.

Finished in matte silver with gloss black accents on the front and rear bumpers and more pronounced wheel arches.

Shanghai 2023: We want this Chery TJ-1 in PH image

A few days later, we managed to spot a similar vehicle testing on the streets of Wuhu in Anhui province. Finished in metallic jade green, this iteration resembled something from its joint-venture partner Land Rover. It did not have the Raptor-inspired grille but instead a different adaptation of the Sunshine Galaxy grille which continued to the headlights.

Shanghai 2023: We want this Chery TJ-1 in PH image

Shanghai 2023: We want this Chery TJ-1 in PH image

It had Chery spelled out on the tail light center garnish and only the Tiggo emblem with no number after, which could indicate that the TJ-1 would be a future Chery Tiggo without a numerical assignment yet.

Shanghai 2023: We want this Chery TJ-1 in PH image

An unnamed source said it would be priced similarly to the Tiggo 7, so we could really be looking at the next-generation Chery Tiggo 7. We do hope to see this in the local Chery lineup in the near future.