In the world of sneakers, collaborations or “collabs” have brought back new interest to older shoe models. From streetwear designers putting their stamp on familiar silhouettes, we also get the occasional big brand dropping their name with international shoe brands. We had the Nike x Kobe Bryant and Aston Martin shoe, the Porsche Design x Adidas Ultra Boost, and of course the Ferrari x Puma show line to name a few. When this happens, rest assured you will have a sure-fire hit.
Collaborations between brands have started to creep into the car industry. Nothing comes more pronounced than German brand Volkswagen's partnership with one of the biggest brands, Star Wars. Does anyone remember the 2011 commercials during the super bowl where they unveiled the 2012 Volkswagen Passat?
With the launch of the Star Wars Obi-Wan Kenobi Disney+ series, Volkswagen has unveiled the ID Buzz collaboration with the famous franchise. The ID Buzz is the latest incarnation of the brand’s much-loved Kombi from the 60s. Back then, people would customize their vans and even started living in them. With this heritage, it is no wonder people are buzzing about this latest update of one of the most iconic people movers of our time. We are treated to 2 new colorways with the Star Wars collaboration. The new hues represent the series’ protagonist Jedi Obi-Wan Kenobi and the antagonist Sith Lord Darth Vader.
The “light” colorway boasts of a white and blue combination that will appeal to the Jedi in you. The “dark” colorway, on the other hand, will call to your darker side and have you decide in absolutes as Sith Lords do. Mechanically, the van is capable of producing 200 electric horses with 230 Nm of torque for the North American versions. These EVs are also very comfy and roll on 21-inch wheels as stock.
With Ewan McGregor as the brand’s new ambassador, these new offerings from VW will surely be in demand. As a fan of electric vehicles, we can’t wait for car manufacturers to bring fully electric models into our local market. Like in the sneaker world, I wouldn’t be surprised if the resellers market would pop up with collaborations like these. Even if just one of these “collabs” reaches our shores, the line “…those ARE the droids that I’m looking for!” comes to mind.