When Lamborghini announced that they were going to build an all-new crossover nearly three years ago, some weren't too keen on the idea. Sure, there was the LM002 'Rambo Lambo' which was pretty much a military truck-turned super SUV from before, but that was a limited-run model.
What Lamborghini needed was a fast SUV that can keep up with the likes of the Huracan and Aventador, while also being practical for those that can afford such a machine. More importantly, however, Lamborghini needed the Urus to bring in more sales in order for them to keep churning out more raging bulls.
True enough, the Urus became Lamborghini's best-selling model in 2019. Out of the 8,205 vehicles sold globally in that year, 4,962 units came from the Urus. This resulted in Lamborghini experiencing a 43% growth from 2018 to 2019, and proving that
And now, the House of The Raging Bull is celebrating a production milestone as they recently built the 10,000th Urus. Destined for Russia, the latest Urus to roll off the Sant'Agata Bolognese factory is finished in a new hue called 'Nero Noctis Matt' and is paired with the carbon fiber package plus two-tone black-orange interior finish.
For Lamborghini, this milestone proves that the Urus serves as one of the brand's most important models in continuing their strong sales, despite the global pandemic. To allow clients more ways to customize the Urus, Lamborghini recently launched new color options and additional exterior upgrades last month. From two-tone exterior paint finishes, glossy black roof, rear diffuser, lip spoiler, and other extras, Lamborghini is putting out all the stops for customization options for the Urus.
With Lamborghini expecting more Urus units to be built and sold in the coming years, they are looking to kick production into high gear as the global market adjusts to the new normal amid the global pandemic. And if you're interested in getting one, the Urus is available in Lamborghini Philippines' lineup.