It's been almost two years since the Ford Territory was launched as the Blue Oval's contender in the small SUV segment. And until now, it continues to be the popular choice among buyers, as just four months after breaching its 8,000th sales milestone, Ford Philippines has officially sold 10,000 units of the Territory.
Sales of Ford's small SUV reached 10,758 units at the end of the first quarter and even led the company's monthly sales in March where it posted a record-high 904 units – a 51% increase from last year. Furthermore, the Territory remains the leader of the small SUV segment, as it had a 54% average quarterly market share and 64% in March alone.
The Territory entered the small SUV segment as a feature-packed model back in 2020, offering a sleek design, impressive performance, and high technology in a single package. Its growing community of owners has lauded its capabilities and features, which include the panoramic moonroof, 360-Degree Around View Monitor, Blind Spot Information System, 10-inch infotainment system, and Apple Carplay with wireless connectivity feature and Android Auto capability.
“Our 10,000th Ford Territory sales milestone is truly an outstanding feat and would not be possible without the immense support from all Ford Territory owners. We are very excited for what’s to come for the Ford Territory in the country, and we look forward to seeing more Filipino customers own the moment with the Ford Territory”. said Michael Breen, Managing Director of Ford Philippines.
With the launch of the next-generation Ranger pick-up truck and the all-new Everest PPV set to happen within the next few months, Ford Philippines is also looking to carry the sales momentum driven by the Territory in the second half of the year together with new innovations in its customer service experience.