The Urus is Lamborghini's new cash cow
To say that the Urus is Lamborghini's best-selling vehicle to date is an understatement. Roughly 2 years ago, the 10,000th Lamborghini Urus rolled out of the factory. Then the following year, the 16,000th Urus exited that same factory.
Fast forward to today, Lamborghini announced that the 20,000th model has been produced and will be heading to its owner in Azerbaijan. This particular model is painted in Viola Mithras with a panoramic roof and black brake calipers.
The Urus has been the company’s best-selling model for the shortest time recorded. To say it bluntly, the Urus is their new cash cow.
It has the pedigrees of a super and the practicality of an SUV. It's powered by a 4.0 liter twin-turbo V8 engine that delivers 650 PS at 6000 rpm and torque of 850Nm at 2250 rpm. With 162.7 HP/liter, it boasts one of the highest specific power ratings in its class. With its combination of four-wheel drive and four-wheel steering, the Urus achieves a 0-100 km acceleration in 3.6 seconds.
Lamborghini’s growth through the years has been evident as its headquarters in Sant’Agata Bolognese has grown. Their site has doubled from 80,000 to 160,000 square meters. They have added an additional 500 people to their workforce and all of them have mastered the Lamborghini Manufacturing 4.0 system.
It's an innovative approach to production tech to support their assembly-line workers. With these advances, the company’s production and supply chain has become more sustainable and CO2 emissions are down by 85%.
Lamborghini has also refined their Ad Personam customization system. Customers can add a touch of their personality to their Urus. Some of the most popular colors are Grigio Telesto, Blu Cepheus, and Viola Pasifae. Some of the customers also found Nero Noctis and Arancio Borealis attractive. This is basically graphite and pearl respectively. These colors have emerged as faves as per the system.
There are rumors of a facelifted Urus with an “Evo” badge in the works. The reveal is allegedly going to take place at Pebble Beach in the US this August. A fully electric version is apparently also in the works and may be shown by the end of 2022. A plug-in hybrid version will supposedly be coming as well with its parent company Volkswagen in charge of the tech behind it.
With the Urus paying the bills for Lamborghini, this allows The House of The Raging Bull continue making the Aventador, the Huracan, and the company's plan to offer electrified models. With more developments in the Urus line, rest assured that Lamborghini will have its lights on in their factory for a while longer.